Here is an article for my internet marketing class. The following website is intended to help promote companies who currently have blogs to be successful and attract the viewer. They list a bunch of websites that featured a companie's product in order to see people reactions to the product. However people can post positive and negative information about the products. Therefore this site gives tips to help promote positive feedback including Bullet points, Bright images, Sub headings, and having no intrusive adverts or commercial content.
Here is the link http://www.e-consultancy.com/news-blog/364855/how-to-promote-your-brand-using-social-media.html
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